25 Mar 3 Big Reasons B2B Brands Should Tap Into Influencer Marketing
Influencer marketing is all about leveraging someone else’s audience to get the word out about your brand! Let’s talk about why B2B brands should tap into influencer marketing.
WHAT IS INFLUENCER MARKETING?
Influencer marketing is defined as marketing that concentrates on specific individuals (key leaders) instead of the masses to drive your brand’s message or content. Simply put, concentrate your efforts on getting the attention of one person or specific key players to help you build buzz and awareness about your brand, product or service. This may be confusing because this sounds like any other brand advocate. The difference between advocates and influencers is that influencers have reach and resonance (people see what they’re talking about and purchase or interact).
BENEFITS OF INFLUENCER MARKETING FOR B2B BRANDS
Can be cost effective/Higher ROI.
If you’ve chosen your influencers right, and combined it with an interesting campaign – influencers can be more cost effective than running ads or depending solely on organic traffic. A study by McKinsey found that “marketing-induced consumer-to-consumer word of mouth generates more than twice the sales of paid advertising.” We see it as a digital form of controlled word of mouth marketing.
Fastest way to grow your audience and brand awareness.
The biggest benefit to influencer marketing is that it grows your brand awareness and following in the fastest, most targeted way. As we mentioned, choosing the right influencers and matching program will ensure you hit your goals.
You probably have influencers in your organization.
It can be easy to overthink influencer marketing, but the truth is you may already have influencers within your organization. If not, there are most likely key players in your organization who you can support in growing thought leadership on social media in order to promote your brand.
Done right, influencer marketing is an excellent way to gain more exposure for your brand or campaign on social media. Have you considered tapping into influencer marketing for your B2B? If you’re not sure where to start, contact us for a free consultation here.
The Block & Ave. Team