06 Jul 5 Easy Posts Ideas That Drive Social Media Engagement
You’ve gathered followers, you post content consistently – but something still seems to be missing… engagement! Sometimes ramping up social media interaction can be difficult, but here are 5 post ideas that drive social media engagement for your brand or business! Let’s get started.
1. Fill in the blank:
Fill in the blanks draw engagement because they set up the reader with most of the answer. All they have to do is pop in their own thought at the end.
Fill in the blank: My biggest social media marketing headache is ______
If I had an unlimited social media budget I would spend it on ______
Now you take take the answers to inspire future content ideas and more!
2. Ask For Opinions
Simply ask your followers for their opinions on a (brand related) trending topic, an article you’re sharing, news within your industry etc.
3. Polls or “A” VS “B”
Polls are a fun way to gather opinions on a subject and get your audience to interact with you! They can be a great content mix up/engagement generator. Ask a question that is related to both your company and your follower’s interests. For example a restaurant or food brand can ask “What is your favorite meal of the day?” with choices for breakfast, lunch, and dinner – it’s an easy question anyone can answer. That was a very basic example, but your polls can get pretty detailed and offer you insight into your audience’s behaviors and preferences – which you can in turn use to develop better content or even products.
A vs. B: Keep it simple and let your audience choose between two options. In the past we worked with a salt water taffy company and when the owner couldn’t choose which wrapper she liked best we suggested to leave it to the fans! This post did great and the brand went ahead with the most popular wrapper design.
Asking questions is probably one of the easiest ways to get your audience interacting with you on social media – and yet another great way to “pick their brains”. Here are a few different types of questions you can ask. Post these as text, or add an image/video for more visibility.
Open Ended Questions are great for driving social media engagement because they open the floor for thought sharing and conversation. Ex: Team A battles Team B on Wednesday! Where will you be watching the game?
Yes or No Questions are simple to answer and can be a good starting point to work your audience up to answering more open ended questions or discussions later on.
General or Brand Related Questions can humanize your brand, and help you connect with your audience by gaining more knowledge about their needs. I will advise you keep these brand related, for example, a good general question for my Facebook fan page could be “How many hours a day do you spend on social media marketing?”. If you want to be completely conversational you can keep it as easy as “How was your day?” which might be a nice content break for your audience.
As mentioned earlier in this post one of the best parts about polls or questions is that you can then use the answers from your question to create or share content our audience will love. For example, if you are a food based business you may ask “What is the best thing you ever ate?”. Now let’s say pizza is the top answer- you can take this opportunity to share your own recipe! Follow the question with a post saying something to the effect of: “Thanks for answering our question on Friday, since you guys love pizza so much, here’s a recipe for a quick and easy pizza dinner”. Use the information you get to get to the bottom of what makes your fans tick, and give it to them! (and say hello to a bump in social media engagement)
5. Location Based Posts
Brick and mortar businesses or brands that concentrate on a specific location can try posting about local happenings, or your target area in general. Bringing attention to landmarks or current events in your vicinity can bring visibility to your brand. You can leverage user generated content or create your own videos or images for these kinds of posts. Remember to tie the image or video back to a question to boost social media engagement and interaction.
Our example of a post here would be from our client REMY. REMY is a New York City based off market real estate listing company. We feature different neighborhoods and activities focused on life there to show why the area is good investment opportunity. We integrate a general lifestyle questions, with a location based image and caption to get responses from our audience.
Another advantage to featuring local content? On networks like Instagram and Twitter you can tag locations – bringing a little more visibility to each post.
BONUS: Our bonus tip for driving social media engagement and interaction is to use calls to action when you want your audience to do something. Yes, it can be that simple. Use calls to action such as “share this post”, “leave a comment”, or “click this link” to get your visitors to do what you want.
We hope this post can help you get creative and create posts that drive social media engagement for your brand or business. Remember that you may not get a response the first time, or the second, or the third – but keep trying! To get things going and encourage others get your employees, friends and family to help you with comments and votes.
Until next time,
The Block & Ave. Team