A State Bar Association - Block and Ave.
20196
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A State Bar Association

01. Overview

As the legal industry navigates rapid digital change, a State Bar Association sought to provide forward-thinking education for its attorneys while also driving member renewal and promoting its flagship event.

The association needed programming that balanced strategic digital growth with ethical compliance — while supporting broader membership and revenue goals.

Block & Ave was brought in as both education partner and digital strategy lead.

02. Solution

We partnered with the association and a practicing attorney to design and deliver two customized CLE-accredited webinars as well as a LinkedIn ad strategy.

Custom CLE Curriculum

We collaborated on, developed and delivered two tailored CLE programs addressing modern digital marketing strategy and ethical compliance for attorneys:

  • Mastering Digital Legal Marketing — Practice and Ethics
  • Mastering Ethical Challenges in Social Media Use

Each session was designed to be practical, strategic, and fully CLE-compliant.

Collaborative Delivery Model

Sessions were co-presented with a practicing attorney to ensure legal credibility, professional alignment, and real-world relevance.

LinkedIn Advertising Strategy

In parallel, we built and executed LinkedIn campaigns to:

• Drive member renewal visibility
• Promote the association’s flagship event
• Reach practicing attorneys with targeted messaging

This integrated approach connected education, engagement, and revenue into one cohesive digital strategy.

03. Results

The initiative delivered value across education, engagement, and revenue.

Through implementing our strategies we achieved:

Accredited Professional Education

• Two custom-developed CLE programs
• Attorneys earned continuing education credits
• Ethics-integrated curriculum

Strengthened Member Engagement

Strategic LinkedIn campaigns supported:

  • Renewal visibility
  • Flagship event promotion
  • Expanded reach within the legal community

Elevated Institutional Authority

By combining modern digital education with targeted promotion, the association reinforced its position as a forward-thinking leader serving today’s legal professionals.

The result: integrated strategy driving education, engagement, and growth.