By establishing thoughtleadership content thattapped into the community,we raised engagement ratesand click-through rates by50%, garnered 12K+impressions from the LinkedInCompany page a month, andraised social media traffic tothe website to make up 25%of all site traffic.
The CFA Society did not have set guidelines for content. We established a clean, modern look and created content pieces in formats other societies were not using. Doing so has helped them stand out from other CFA Societies.
By engaging the board and CEO of CFA Society Dallas/Ft. Worth, we’ve been able to create content that is unique to the society and interesting for the community of members and followers.
This specific association of Chartered Financial Analysts faced the challenge of standing out among numerous professional societies. They sought to increase their online presence, engage their community more effectively, and create content that resonated with their target audience.
To address these challenges, we implemented a comprehensive content strategy focused on:
Creating a consistent and visually appealing brand identity to differentiate the association of Chartered Financial Analysts from its competitors.
Developing high-quality, informative content that established the association of Chartered Financial Analysts as an industry authority.
Actively involving key stakeholders, such as the board and CEO, to ensure content relevance and authenticity.
Our efforts yielded significant results, including:
By establishing thought leadership content that tapped into the community, we raised engagement ratesand click-through rates by 50%, garnered 12K+impressions from the LinkedIn Company page a month, andraised social media traffic tothe website to make up 25%of all site traffic.
The association of Chartered Financial Analysts did not have set guidelines for content. We established a clean, modern look and created content pieces in formats other societies were not using. Doing so has helped them stand out from other CFA Societies.
By engaging the board and CEO of association of Chartered Financial Analysts, we’ve been able to create content that is unique to the society and interesting for the community of members and followers.