The old belief that social media has no place in B2B or that it is not for higher-level executives is dead. A recent study by Forbes showed: "83% of executives that choose a vendor on behalf of their company use social media in their decision-making, and...
Not sure exactly why your business should bother keeping up a social media presence? Here are 4 reasons your brand or business needs to be active on social media. 1. Extra Exposure One of the biggest and most obvious benefits of being active on social media is...
Keeping an eye out for your brand mentions on social media is an important part of any social media strategy. Sometimes people will talk about your brand, but no tag your brand's page or use the official brand hashtag, which can be a missed opportunity....
Instagram is such a popular social media network! Being the most visual and its ease of use, it's no wonder people flock to the network to share content. In this post we'll go over 3 easy ways to improve your brand's Instagram feed for more...
We know some businesses are hesitant to try social media marketing (or to do more on social) because of the misconceptions that are out there. In this post we're going over some of the biggest social media myths, and debunking them. 1. It Drives All The Sales One...
Businesses big and small are realizing the huge benefits of social media marketing and its increasing importance to remain relevant, build trust, attract new customers and retain old ones. Long gone are the days when your secretary was the first point of contact between the outside...
Social media can feel a little out of place when it comes to B2B companies and businesses. In this post, we'll quickly review some best practices to keep in mind when creating a B2B social media strategy. Determine Goals Step 1 to your B2B social media strategy...
Social ads boost your organic reach, and they're not as expensive as you think. If you're serious about your business, putting a few dollars into social media ads is worth it. The benefits of social media ads go beyond driving traffic to your website, product, or...