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The truth is there is no new Instagram Algorithm! Here's what you need to know: The rumor: It started circulating that there is a "new" Instagram Algorithm where engagements have a new rank. Allegedly Saves ranked the highest followed by Shares, Comments and lastly, Likes. The truth: There is no...

The old belief that social media has no place in B2B or that it is not for higher-level executives is dead. A recent study by Forbes showed: "83% of executives that choose a vendor on behalf of their company use social media in their decision-making, and...

Social ads boost your organic reach, and they're not as expensive as you think. If you're serious about your business, putting a few dollars into social media ads is worth it. The benefits of social media ads go beyond driving traffic to your website, product, or...

Social media can feel a little out of place when it comes to B2B companies and businesses. In this post, we'll quickly review some best practices to keep in mind when creating a B2B social media strategy.   Determine Goals Step 1 to your B2B social media strategy...

We know some businesses are hesitant to try social media marketing (or to do more on social) because of the misconceptions that are out there. In this post we're going over some of the biggest social media myths, and debunking them. 1. It Drives All The Sales One...