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Social media is much more than a marketing tool. Businesses are beginning to realize the power of integrating social media teams (and their insights) into other parts of the business. Why? Because as social media marketers, we are one of the first points of contact...

Influencer marketing is all about leveraging someone else's audience to get the word out about your brand! Let’s talk about why B2B brands should tap into influencer marketing. WHAT IS INFLUENCER MARKETING? Influencer marketing is defined as marketing that concentrates on specific individuals (key leaders) instead of...

The truth is there is no new Instagram Algorithm! Here's what you need to know: The rumor: It started circulating that there is a "new" Instagram Algorithm where engagements have a new rank. Allegedly Saves ranked the highest followed by Shares, Comments and lastly, Likes. The truth: There is no...

The old belief that social media has no place in B2B or that it is not for higher-level executives is dead. A recent study by Forbes showed: "83% of executives that choose a vendor on behalf of their company use social media in their decision-making, and...