28 Feb 4 Social Media Myths Brands Shouldn’t Believe
1. It Drives All The Sales
One of the biggest social media myths brands shouldn’t believe is that being active on social media will automatically drive a ton of sales. Most of the time it won’t – at least not right away. Social media marketing is a long term strategy, and simply posting about a sale or special won’t tip the scales in sales. Instead of concentrating on driving quick sales from social media posts, put your efforts towards building an engaged audience of targeted consumers.
2. Social Media Is A Waste of Time/Doesn’t Lead To Sales
Social media is a long term strategy when it comes to marketing your business. This means that just because it doesn’t blow up your brand overnight that it’s not working. It will take effort and time but being consistently active on social media will bring benefits to your brand. Concentrate on posting content that provides value, keep track of metrics and what your audience responds to and I guarantee you will see growth. If you focus on your audience and delivering quality content you will eventually be able to drive traffic and sales from your social media audience. Remember that the main purpose of social media marketing is to build deeper relationships with your audience.
3. Blogger Endorsement Costs a Fortune
Another social media myth brands and businesses should not believe is that blogger and influencer endorsements cost a lot of money. The truth is that some of the bigger bloggers and influencers will cost you a pretty penny, but if you work with micro influencers you’ll get more bang for your buck. Some of the influencers my agency works with are open to receiving free products or services in exchange for posts (given that they like the product). I love working with micro influencers because most of the time they have very niche and highly engaged audiences, putting your brand in front of people who actually care about what you have to offer.
4. Fear Negative Criticism
A reason for hesitation brands and businesses have about getting active on social media is fear of negative criticism. Guess what? People are talking about your business whether you have an online presence or not. I think it’s better to be present, and get in front of these conversations before they get out of hand. Addressing negative comments shows that you care about your customers and what they think about your brand.
Have any of these myths about social media make you apprehensive about social media marketing?
– The Block & Ave. Team