By establishing thoughtleadership content thattapped into the community,we raised engagement ratesand click-through rates by50%, garnered 12K+impressions from the LinkedInCompany page a month, andraised social media traffic tothe website to make up 25%of all site traffic.
The CFA Society did not have set guidelines for content. We established a clean, modern look and created content pieces in formats other societies were not using. Doing so has helped them stand out from other CFA Societies.
By engaging the board and CEO of CFA Society Dallas/Ft. Worth, we’ve been able to create content that is unique to the society and interesting for the community of members and followers.
Chef Jordan Andino sought to elevate his brand beyond his impressive skills in the kitchen. He desired to distinguish himself from the crowd of talented chefs and TV personalities.
To achieve these objectives, we focused on amplifying Jordan’s personal story. We leveraged
We worked with Jordan to hone in on what he felt were the most important parts of his story. We determined that bringing focus to his Filipino background and his mission to champion Filipino cuisine in the United States would serve best in all aspects of reaching his goals.
By creating engaging content that highlighted his unique culinary perspective, we fostered a sense of community and connection with his audience.
Additionally, we targeted brands that resonated with his values and vision, positioning him for successful collaborations.
Here are highlights of what we’ve been able to achieve.
By regularly posting engaging content, creating campaigns and capitalizing on strategic partnerships we have been able to grow Chef’s channels to over 160 K followers across social channels. His Instagram account has amassed close to 3M impressions in the past year.
We used Jordan’s mission to differentiate him from other chefs and TV personalities. Developing deeper brand equity helped position him as a champion of the Filipino community in America. He is fueling the advancement of the culture through food as a bridge.
Through a cultivated brand story, Jordan Andino has been able to create revenue, bringing in over 500K through brand partnerships alone in 2022. He’s secured short and long-term partnerships with brands like SPAM, Ferrero Rocher, Bloomingdale’s, and more.