04 Aug How To Know If Your Social Media Strategy Is Working
You can spend an endless amount of time creating and posting content on social media… but how do you really know it’s working? Here are 3 simple metrics to pay attention to that should let you know if your social media strategy is working.
1. Your audience is growing consistently
Although follower count should not be the end all, be all when it comes to recognizing if your social media strategy is working — it can be a nice nod to let you know you are growing and reaching new people.
2. You’re seeing traffic, leads and sales
A sure way to know that your social media strategy is working is if you’re seeing traffic to your website from the posts you publish. For each business this will look a little different, but some key metrics to look at are increasing traffic from social media channels or a bump in your sales or leads.
3. Most importantly – you’re hitting your goals!
The number 1 way to know that your social media strategy is working is that you are hitting goals you set. Here’s where we dive a little deeper from the previous signal. Every business has different needs at different stages. When you’re getting started your goals might include audience growth and increasing engagement. Brands that are further along in their journey might concentrate on engagement and driving people from their social media channels to their websites, or on to their mailing lists. Having set goals and benchmarks are the best way to keep track of what you’re doing and determining what gets your business the results you need.
So what if none of these check out for you? Shift and try something new! If you need help figuring out if what you’re doing is working on social media or you don’t know what to do next, contact us! We can help.
– The Block & Ave. Team
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