By establishing thoughtleadership content thattapped into the community,we raised engagement ratesand click-through rates by50%, garnered 12K+impressions from the LinkedInCompany page a month, andraised social media traffic tothe website to make up 25%of all site traffic.
The CFA Society did not have set guidelines for content. We established a clean, modern look and created content pieces in formats other societies were not using. Doing so has helped them stand out from other CFA Societies.
By engaging the board and CEO of CFA Society Dallas/Ft. Worth, we’ve been able to create content that is unique to the society and interesting for the community of members and followers.
They faced a unique challenge in transitioning from rental apartments to the sale of off-market real estate listings in New York City. The team wanted to test whether social media could effectively reach potential buyers for these large-scale properties. They sought a strategy to generate awareness, attract qualified leads, and ultimately drive sales through this digital channels (LinkedIn and Instagram).
We worked with the broker to ensure we were “speaking the language” of potential buyers. Researching the audience helped us craft content ideas that would attract their attention.
We advised the team on what content formats would work best to showcase information potential buyers would be interested in.
We helped with creating content templates that reflected their brand and stood out from competitors in feed.
Through implementing our strategies we achieved:
The broker was making a shift from rental apartments to selling off-market real estate listings of large lots, buildings, and other investment properties in NYC.
Our strategies led to:
In order to drive interest in the large properties and buildings offered by the broker, we focused on publishing content that delivered information future investors would be most interested in knowing when looking for new properties to purchase.
With a consistent schedule and content focused on the exact topics investors were interested in (comps in the neighborhood, property statistics, neighborhood statistics), we were able to drive leads to the team.