social media for business Tag

Social media is much more than a marketing tool. Businesses are beginning to realize the power of integrating social media teams (and their insights) into other parts of the business. Why? Because as social media marketers, we are one of the first points of contact...

Influencer marketing is all about leveraging someone else's audience to get the word out about your brand! Let’s talk about why B2B brands should tap into influencer marketing. WHAT IS INFLUENCER MARKETING? Influencer marketing is defined as marketing that concentrates on specific individuals (key leaders) instead of...

The old belief that social media has no place in B2B or that it is not for higher-level executives is dead. A recent study by Forbes showed: "83% of executives that choose a vendor on behalf of their company use social media in their decision-making, and...

Social ads boost your organic reach, and they're not as expensive as you think. If you're serious about your business, putting a few dollars into social media ads is worth it. The benefits of social media ads go beyond driving traffic to your website, product, or...

Social media can feel a little out of place when it comes to B2B companies and businesses. In this post, we'll quickly review some best practices to keep in mind when creating a B2B social media strategy.   Determine Goals Step 1 to your B2B social media strategy...

Businesses big and small are realizing the huge benefits of social media marketing and its increasing importance to remain relevant, build trust, attract new customers and retain old ones. Long gone are the days when your secretary was the first point of contact between the outside...

We know some businesses are hesitant to try social media marketing (or to do more on social) because of the misconceptions that are out there. In this post we're going over some of the biggest social media myths, and debunking them. 1. It Drives All The Sales One...