social media for executives Tag

Influencer marketing is all about leveraging someone else's audience to get the word out about your brand! Let’s talk about why B2B brands should tap into influencer marketing. WHAT IS INFLUENCER MARKETING? Influencer marketing is defined as marketing that concentrates on specific individuals (key leaders) instead of...

The old belief that social media has no place in B2B or that it is not for higher-level executives is dead. A recent study by Forbes showed: "83% of executives that choose a vendor on behalf of their company use social media in their decision-making, and...