social media strategy Tag

Social media is much more than a marketing tool. Businesses are beginning to realize the power of integrating social media teams (and their insights) into other parts of the business. Why? Because as social media marketers, we are one of the first points of contact...

Influencer marketing is all about leveraging someone else's audience to get the word out about your brand! Let’s talk about why B2B brands should tap into influencer marketing. WHAT IS INFLUENCER MARKETING? Influencer marketing is defined as marketing that concentrates on specific individuals (key leaders) instead of...

Social ads boost your organic reach, and they're not as expensive as you think. If you're serious about your business, putting a few dollars into social media ads is worth it. The benefits of social media ads go beyond driving traffic to your website, product, or...

We know some businesses are hesitant to try social media marketing (or to do more on social) because of the misconceptions that are out there. In this post we're going over some of the biggest social media myths, and debunking them. 1. It Drives All The Sales One...

Keeping an eye out for your brand mentions on social media is an important part of any social media strategy. Sometimes people will talk about your brand, but no tag your brand's page or use the official brand hashtag, which can be a missed opportunity....