The Block & Ave. Roadmap
Figuring out how to showcase your expertise or focus your marketing budget can be overwhelming. We help you create a timeline so that the right levers of opportunity are active at the right times.
This means you can build a business with a strong foundation.
What Is
The Roadmap?
We put your brand through our proprietary scoring system to pinpoint strengths, weaknesses, and opportunities. This in-depth analysis, developed from 15+ years of brand-building experience, helps us understand your curent market position and identifies the most critical areas to make a priority.
The result?
A clear, customized roadmap for growth, outlining actionable steps and a timeline to elevate your brand’s impact.
If you’re struggling to figure out which steps to take to strengthen your brand, our roadmap offers a clear path forward.
How It Works
The Audit
With the findings from our strategy session, we run your brand through our signature grading scale to conduct further research and create a personalized roadmap.
The Path Forward
Your roadmap pinpoints growth opportunities, providing a clear timeline to ensure you’re ready to advance confidently into the next phase.
What We Deliver
Initial Strategy Session
Our first meeting will focus on gathering data to guide our assessment.
Audit Breakdown
Explore the brand audit criteria included in your roadmap.
- Mission Statement
- UVP
- Brand Story
- Goals
- Target Audience
- Product/Service (1)
- Customer Journey
- Brand Positioning Insights
- Consistency: Look & Feel
- Consistency: Messaging
- Opportunities For Cross Promotion
- Owned Channels Insights
- Reflecting Brand UVP
- Reflecting Brand Values
- Reflecting Brand Pillars
- Consistency: Look & Feel
- Consistency: Messaging
- Consistency: Posting
- Content ( 1 Strength, 1 Weakness)
- Analytics
- On Page Engagement
- Audience
- Social Platforms Insights
- 1 of Each: Strength, Weakness, Opportunity, Threat
- Mini SWOT Insight
- Reviews Sentiments (3)
- Top 3 Search Trends
- Reviews and Search Trends Insights
- 1 Category Competitor analysis
- 1 Aspirational Competitor Analysis
- Final Insights
- Most Pressing Issues to Work On
- 3 Month Roadmap and Detailed Timeline Breakdown
Execution Plan Session
We’ll arrange a session with your team to review the audit and present a comprehensive action plan.
What We Deliver
Initial Strategy Session
Our first meeting will focus on gathering data to guide our assessment.
Audit Breakdown
Explore the brand audit criteria included in your roadmap.
Brand Positioning
Owned Channels
Social Platforms
Mini SWOT
Reviews
& Search Trends
& Search Trends
Competitors
Final Analysis
& Roadmap
& Roadmap
Brand Positioning
- Mission Statement
- UVP
- Brand Story
- Goals
- Target Audience
- Product/Service (1)
- Customer Journey
- Brand Positioning
- Insights
Owned Channels
- Consistency: Look & Feel
- Consistency: Messaging
- Opportunities For Cross Promotion
- Owned Channels Insights
Social Platforms
- Reflecting Brand UVP
- Reflecting Brand Values
- Reflecting Brand Pillars
- Consistency: Look & Feel
- Consistency: Messaging
- Consistency: Posting
- Content (Strength, Weakness)
- Analytics
- On Page Engagement
- Audience
- Social Platforms Insights
Mini SWOT
- Strength, Weakness, Opportunity, Threat
- Mini SWOT Insight
Reviews
& Search Trends
& Search Trends
- Reviews Sentiments
- Top 3 Search Trends
- Reviews and Search Trends Insights
Competitors
- Category Competitor analysis
- Aspirational Competitor Analysis
Final Analysis
& Roadmap
& Roadmap
- Final Insights
- Most Pressing Issues to Work On
- 3 Month Roadmap and Detailed Timeline Breakdown
Execution Plan Session
We’ll arrange a session with your team to review the audit and present a comprehensive action plan.
What Happens after?
Following our execution plan session you have three avenues to choose from:
- Implement the roadmap on your own
- We manage the implementation with you and your team (most common)
- We execute the full roadmap
