28 Feb The Top 4 Reasons Why Your Business Needs To Be Active On Social Media
Not sure exactly why your business should bother keeping up a social media presence? Here are 4 reasons your brand or business needs to be active on social media.
1. Extra Exposure
One of the biggest and most obvious benefits of being active on social media is gaining extra exposure. Having a social media presence allows you to reach consumers using tools like location tags, influencer marketing, social videos and so much more. Social media marketing allows you to go beyond local and word of mouth strategies. Being active on social media can also make it easy for your current customers or followers can help you get the word out by making it a lot easier to share your business’ posts.
2. Search Traffic
Being active on social media also benefits your SEO. Since social media posts now rank in search engine results, there is more opportunity to reach customers who are searching for keywords related to your brand or business.
3. Take Control Of The Conversation
Guess what? Conversations about your brand or business will happen whether or not you’re there to be a part of them. It is better to be there to listen and respond if there are any negative (or positive) things being said about you online. You cannot control conversations but you can absolutely drive them, but you have to first be present on social media to do so.
4. Audience/Customer Insights
Last but not least being active on social media helps you connect more frequently with your audience, building stronger relationships and helping you get to know them a little better. This is all beneficial to you because it give you the power to adjust your messaging to speak to your customers directly, ask about and address their pain points, and educate them about your product or service.
Being active on social media can open the doors to really build the business or brand of your dreams. It requires more than just posting every once in a while – your presence must be consistent and follow a well thought out social media strategy. If you’re not sure where to even start contact us [here] so we can set up your free 20-minute discovery call.
Until next time,
The Block & Ave. Team